New Survey Shows 71% of Respondents Review Products Online
Monday, July 13, 2009 8:52Yesterday the interactive marketing agency Razorfish released a survey indicating that 71% of its 1,000 respondents share product and service recommendations in the social mediasphere at least once every few months.
According to the data, 29% of the surveyed share product views online at least every few weeks and 10% do so at least every few days.
“Conversations about brands, products and services are increasingly woven into the interactions of social networks as a means to connect with others, and these conversations have great influence even though people aren’t consciously asking about brand opinions,” reports the survey. Today, independent bloggers and social influencers have become key factors in making purchase decisions online.
What does that mean for marketers? Here are my four takeaways from the survey:
(1) Establish an Authentic Online Presence
If you are authentic, people will volunteer to spread the good word about your product. Social networking is much like traditional word-of-mouth. [...]
Original post by Magdalena Georgieva
