Join the Fan Club: Facebook Fan Pages are Better for Business than Groups and Profiles
Saturday, June 27, 2009 7:43
Smaller Businesses are now looking to join the world’s largest social networking site, Facebook, to access and attract new customers. But what should they do when they arrive? Should these businesses set up a profile, a group or a fan page to establish their brand?
How are Facebook Fan Pages different than personal profiles and groups?
Facebook Fan Pages are interactive pages that enable users to share your business and products with other Facebook users. They typically include a wall, photos, a discussion board, an information tab and Facebook applications. These pages should be set up using a personal profile to receive full functionality but can be managed by multiple administrators, who remain anonymous to fans that join the page.
Facebook Profiles are used to represent an individual and are held under an individual’s name. According to Facebook’s Term of Service, each profile on [...]
Original post by Rory Stanton
