What Super Bowl Ads Teach Us About Storytelling

Monday, February 8, 2010 7:21
Posted in category Uncategorized

If you’re like I am, then you probaby watch the Super Bowl primarily for the ads and the onion dip (no chicken wings for this vegatarian). And last night’s game did not disappoint on either front. I’m including some quick commentary on the best and worst ads from the last night. Ironically, almost all of these ads had one thing in common: storytelling. But while some used this technique brilliantly, others, well, fumbled. Here are my two faves:

Google: This ad is embedded above and the concept is breathtakingly simple. No screaming chickens or houses made of beer cans. In fact, you actually have to read to get the point of the ad (that Google search is there for you at any stage of life). I love they told a Parisian love story through keyword searches. It puts the product at the heart of the ad without getting too cheesy [...]

Original post by SusanEJohnston@gmail.com (Susan Johnston)

Top Notch PLR Articles Available Here – Make Money Online Now

Monday, February 8, 2010 6:28
Posted in category 18488

Email marketing: a technique of making good leads
Learn how to get high quality Private Label Rights Articles, now. Email marketing is one marketing tool which is used by many business organizations to generate leads for their business. This device of e-mail marketing is used by the business organizations to earn high yields, but they need to follow certain tips and practices. If these points are taken into consideration, then surely you would be able to generate the desired results. Mentioned here are some guidelines which need to be followed to get guaranteed results form email marketing.
The major objective in email marketing is to make the reader revert back to your email. If you are readily getting the desired response, then half to the task is then and there accomplished.A good way to confirm is by adding some discount coupons or some guidelines of the products; free trials are also a [...]

Original post by Staffer

Top Notch PLR Articles Available Here – Make Money Online Now

Monday, February 8, 2010 6:28
Posted in category Uncategorized

Email marketing: a technique of making good leads
Learn how to get high quality Private Label Rights Articles, now. Email marketing is one marketing tool which is used by many business organizations to generate leads for their business. This device of e-mail marketing is used by the business organizations to earn high yields, but they need to follow certain tips and practices. If these points are taken into consideration, then surely you would be able to generate the desired results. Mentioned here are some guidelines which need to be followed to get guaranteed results form email marketing.
The major objective in email marketing is to make the reader revert back to your email. If you are readily getting the desired response, then half to the task is then and there accomplished.A good way to confirm is by adding some discount coupons or some guidelines of the products; free trials are also a [...]

Original post by Staffer

5 Ways to Track Your SEO Progress

Monday, February 8, 2010 5:44
Posted in category Uncategorized

Guest Post by Larry Kim
Let’s face it: Many of us have websites so we can make money. As much as we’d like to call ourselves savvy communicators, prolific content creators, or detail-oriented designers, our main purpose for being online is earning a buck.
Optimizing our sites for search traffic is a means to achieving that goal. But in order for us to know if our efforts are paying off, we need to track our SEO progress. Here are the five best measures of that progress…

1. Conversion rate is an important, if not the most important, metric for evaluating SEO efforts. It is defined as the number of website visitors who complete a desired goal out of the total number of visitors. Sometimes that goal is getting people to give you their contact info. Sometimes it’s getting people to download one of your white papers. Sometimes it’s getting them to make a [...]

Original post by Lynn Terry

Two Biggest Advantages of Small Businesses SEO

Monday, February 8, 2010 4:00
Posted in category Uncategorized

With search engine optimization, small businesses have two advantages larger competitors often can’t match: creativity and agility.
By embracing these two philosophies as part of their digital marketing DNA, small businesses can carve out a search marketing strategy that runs circles around larger competitors.
Today, we’ll briefly explore why creativity and agility are advantages small businesses have for search marketing, and some quick tips to activate each.
Creativity as a search marketing advantage
Large = more risk management – Small = creativity/individuality can shine
Larger corporations are naturally risk-averse. Most won’t create blogs that take sides on issues, create controversy or linkbait, push the envelope with snarky ideas or allow shining examples of individuality. Which is why individuals and smaller companies have a continued advantage: there are far less stakeholders so it’s easier to sell creative, controversial or compelling ideas. The more creative your content is, the more editorially earned, organic [...]

Original post by Adam Singer

Shocking Edelman Survey Results Reveal Less Trust in Social Media Referrals

Monday, February 8, 2010 3:23
Posted in category Uncategorized

Public relations firm Edelman recently released its 2010 Trust Barometer, which highlights some findings regarding social media marketing that may shock you.  
According to the latest survey, the number of people who view their friends and peers as credible sources of information about a company has dropped from 45% in 2008 to 25% in 2010, decreasing almost by half!

I don’t know about you, but as social media continues to be a marketing hot topic, I’ve seen a lot of discussion emphasizing the importance of company/product referrals and word of mouth marketing.  So do these findings about the decline in peer-to-peer trust completely undermine the power of referrals?
Not exactly.  As we mentioned in this morning’s post, referrals from friends continue to carry their weight in social media.  Still, something has to have changed since 2008, right?       
Why the decline in peer-to-peer trust?
One possibility includes the [...]

Original post by Pamela Seiple

Myths Concerning Affiliate Programs.

Monday, February 8, 2010 2:50
Posted in category Uncategorized

In this article we look at several major myths concerning affiliate programs. Not everything that you hear or read, you should believe, because in the network (as in life) a lot of people who intentionally or unknowingly telling the truth. We consider the following myths: You can earn money while doing nothing; you should participate in a greater number of affiliate programs as it possible; any traffic brings profit; without your site you can not earn.
1. You can earn and do nothing. Spending time a little looking through the Internet pages we can see numerous adverts trying to make us click their button assuring you that there is the way you may earn great money almost without doing anything. They say you can earn hundred, thousand, million … dollars with them. There are affiliate programs on the front pages very often, which contain information on how quickly and easily [...]

Original post by Staffer

Social Media Save: How Facebook Can Work for SMBs

Sunday, February 7, 2010 23:14
Posted in category Uncategorized

I’d like to share a personal story of how social media recently came to my rescue, highlighting an important opportunity for all you small businesses out there. 
This Friday was really stressful.  I was up at 5:30 a.m. to prepare for the movers to come, followed by my cleaning service, all to turn my condo into a state fit for my new tenant in 24 hours!  That stress only increased when the cleaning service, slated to arrive between 3 and 5 p.m., still wasn’t there at 4:50 p.m.  Their office couldn’t get in touch with the ladies scheduled to clean my home and could give me no real assurance that it would even get done. 
Friday, 6:30 p.m. Once I had the movers trollying my stuff into storage, I called the cleaning service to get an update.  I was dismayed to reach their voicemail.  Knowing this particular service didn’t work [...]

Original post by Kirsten Knipp

Do You Know Enough About Shared Hosting Services?

Sunday, February 7, 2010 16:26
Posted in category Uncategorized

Although most ISPs also provide web hosting in addition to Internet connectivity, web hosting should be considered as a service separate from your data connectivity. Web hosting comes in two flavors—co-located and shared. Co-located web hosting places your web site on its own dedicated server at the Location of your web host. Shared web hosting places your web site on a server shared with other web sites. For many businesses, shared web hosting will suffice. But co-Located web hosting is an option for businesses who want total control of (heir web site with on-demand room for expansion, management, and configuration flexibility.
Most web hosts offer” the following shared hosting services.
• E-mail forwarding. E-mail comes to sales@yourbusiness.com and is automatically forwarded to joe@aol.com.
• Auto responders. E-mail comes to directions@yourbusiness.com and the sender automatically gels a reply back giving directions lo your business.
• Database support. A certain amount of storage space.
• [...]

Original post by Staffer

Using Keyword Modifers to Qualify Visitors

Sunday, February 7, 2010 8:48
Posted in category Uncategorized

When choosing Long Tail Keywords to create content, you can use modifiers to find keyword phrases with Commercial Intent. This will help you find ways to reach the buyers in your market.
To find these buyers that are searching in your market, you simply include single keyword modifiers with your primary keywords when doing your keyword research.
Below are a list of modifiers, along with specific keyword phrase examples, which should generate even more ideas for you to test:

buy
purchase
shop
order

This helps you find long tail keyword phrases used by people who have an obvious intent to buy. Examples include:
- order flowers online for delivery (79)
- purchase old movies (430)
- buy movies online (104)
- buy mini muffin pans (3, 448)
- shop nascar (790)
The number out to the right is the approximate number of searches per day according to WordTracker’s Free Keyword Tool.
Other modifiers I try include:

[...]

Original post by Lynn Terry