What Super Bowl Ads Teach Us About Storytelling
Monday, February 8, 2010 7:21If you’re like I am, then you probaby watch the Super Bowl primarily for the ads and the onion dip (no chicken wings for this vegatarian). And last night’s game did not disappoint on either front. I’m including some quick commentary on the best and worst ads from the last night. Ironically, almost all of these ads had one thing in common: storytelling. But while some used this technique brilliantly, others, well, fumbled. Here are my two faves:
Google: This ad is embedded above and the concept is breathtakingly simple. No screaming chickens or houses made of beer cans. In fact, you actually have to read to get the point of the ad (that Google search is there for you at any stage of life). I love they told a Parisian love story through keyword searches. It puts the product at the heart of the ad without getting too cheesy [...]
Original post by SusanEJohnston@gmail.com (Susan Johnston)



